Here`s a hypothetical example to illustrate how the purchase price can be allocated in an asset acquisition transaction in terms of taxes: the owner of Tax-Wise Allocators (TWA) has provisionally agreed to sell you its business assets for $1.5 million. If you buy assets, you must allocate the total purchase price in such a way as to obtain advantageous tax results after the acquisition. Find out how you comply with current tax rules while possibly reducing your future tax obligations. There are few strategies to avoid the double taxation costs of a taxable sale of assets. The most frequently used strategies include direct payments to shareholders under the prohibition of work, advice and non-competition. While payments to shareholders are taxed only once under these agreements, these payments constitute, at the shareholder level, income to shareholders taxable at normal income tax rates, and employment and advisory payments are also subject to labour tax. In the case of an asset purchase, the main tax savings option is how to allocate the total purchase price to the specific acquis. Where the obligation not to compete is taken in the context of the sale of a current business and is mainly intended to guarantee the buyer the advantageous enjoyment of the good acquired, the agreement is not considered inseparable from good business or goodwill and without separate value. 18 Consequently, all the amounts received by the shareholders in respect of the sale of their goods must be taxed by capital gains, whether those shareholders have made commitments and are not in competition with the buyer. In contrast, personal good business is owned by the shareholders of the target company and is available when a shareholder`s reputation, expertise, skills and knowledge, as well as the shareholder`s contacts and relationships with customers and suppliers, give a company its intrinsic value. In other words, there is personal goodwill when the shareholders of a target company are decisive for its success and the loss of those shareholders would significantly reduce the value of the company. . .