Seminars and workshops focused on topics such as Equitable Trading, Genetically Modified Coffee, Coffee Berry Borer and Geographical Indications for Coffee, and world coffee conferences were held in 2005 in Brazil and Guatemala in 2010, with the participation of more than 1,000 delegates. The strategic documents on the coffee crisis from 2000 to 2004 were disseminated in international forums and discussed at a high-level roundtable with the World Bank to find solutions to the crisis. Two former members (the United States and Panama) joined the ICO, bringing membership to 77 members and improving cooperation with other international organizations through Memorandums of Understanding signed with UNEP, ITC and FAO. Before 1989, coffee prices were controlled by a cartel, as was OPEC for oil. The International Coffee Agreement (ICA) has imposed controlled quotas and prices between the major coffee producing and consuming countries. The price of coffee (known as “C” in the raw materials market) was fairly stable between US$1 and US$1.50 per pound. In the 2001 agreement, ICO secured $45.2 million in funding for 20 projects and implemented a program to improve coffee quality to improve the quality of the world`s coffee supply. The Executive Director introduced a monthly report on the coffee market to increase market transparency and a consumer promotion guide was published step by step as part of an action plan to promote consumption. Between the publication of the guide in 2003 and the end of the 2001 agreement, some $30 million was invested in support programs in producing countries, representing a multiplier effect of 80 on the initial investment of $287,000 from the ICO Promotion Fund.
The OIC also established the Coffee Club Network, a collaborative web network for promoting coffee consumption, and supported two programs to provide scientific information about coffee to the public: the Positive Coffee Program and Health Care Professions – Coffee Education Program. “Of course, there would never have been a coffee boom without a cheap, poor quality robusta market in Vietnam. And that`s exactly what the Big Four have offered with other major European roasters. They used the new steam cleaning technology to eliminate the rough taste of coffee. They introduced aromatic coffee – hazelnut, Irish cream – to mask the lower taste of robusta. The current 2007 agreement has 42 exporting members and 7 imports (the European Union represents all its Member States as one member).  Although the initial price crash was an immediate reaction to the disintegration of the ICA, another cause contributed to subsequent crashes and a persistent decline in coffee prices: about supply. Global development banks, which have promoted export-oriented development as a means of reducing poverty, have financed higher production in many countries, particularly In Vietnam. The country increased its production by more than 1100% in 1991. In addition to development organizations, multinationals have played an important role in promoting an increase in the supply of coffee. They are generally known as the “Big Four” – Nestlé, Proctor and Gamble, Kraft and Sara Lee (here are the brands these companies own).